Coca Cola Vs Pepsi Halloween Ad

Pepsico celebrated halloween with an ad displaying a can of pepsi in a red cola coca cape. Of our 21 billion do. We analyze the century old rivalry between coca cola and pepsi through its advertising campaigns.

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This illustrates two key factors in advertising.

Coca cola vs pepsi halloween ad. Only eight years later pepsi came into being created by caleb bradham another pharmacist based in. It takes a jab at its competitor coke. Whether you are a fan of pepsi or coke you will love this hilarious ad campaign war between pepsi and coca cola. However the response came from a coca cola fan not coca cola themselves or any ad agency.

What did you think of the halloween 2013 pepsi coke throwdown. The direct jab at rival coca cola carried the text we wish you a scary halloween the ad got. John stith pemberton invented a syrup in atlanta called coca cola. Hilarious pepsi vs coke halloween ad war.

Ko is the world s largest beverage company offering over 500 brands to people in more than 200 countries. Coke was careful not to directly insult pepsi but brilliantly flipped pepsi s entire advertising campaign in their favor by using the exact same photo and simply changing the title to everybody wants to be a hero never underestimate the value of smart marketing and taking advantage of your competitor s weakness. The first ad was created by pepsi as a spoof on their competitor cocacola perhaps depicting that coke is just secretly pepsi in a cape. But in a surprise twist response coke did not sue or complain they took the exact same artwork and manipulated it in their favor.

The coca cola company nyse. Coca cola and pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when dr. Especially when coca cola did this huge campaign based on superheros.

This simple and well shot ad features the product as hero front and center the. The next halloween ad was created by belgium based ad agency buzz in a box. I m sorry but this looks like a superhero cape like if pepsi wants to be coca cola just like a kid puttin on his favorite superhero costume. The fan s image text reads everybody wants to be a hero of course this changes the idea that pepsi isn t wearing a scary cape for halloween but is trying to be a hero like coca cola.

Just my opinion.