Pepsi Vs Coca Cola Advertisement

Only eight years later pepsi came into being created by caleb bradham another pharmacist based in new bern north carolina.

Pepsi vs coca cola advertisement. Updated on april 6 2018. Coke rivalry is apparent as well in this area where being the first in developing a new product is significant and normally the other brand answers these actions by launching a comparable product. Coke has always behaved as the elder brother who is more mature and reserved and only wants what. They couldn t cut the price because of the hundreds of thousands of nickel soft drink machines on the market.

John stith pemberton invented a syrup in atlanta called coca cola. They couldn t increase the quantity unless they were willing to scrap a billion or so 6 ounce bottles. Coke and pepsi are the two brands which are known for their rivalry. The soft drink market is almost a duopoly market especially when it comes to cola wars.

The direct jab at rival coca cola carried the text we wish you a scary halloween the ad got. Pepsico celebrated halloween with an ad displaying a can of pepsi in a red cola coca cape. A story that began in 1886 when dr. Respectively introduced in the year 1886 and 1903 both coca cola and pepsi were rivals each other trying to dominate the carbonated soft drink market.

While coca cola ads have certainly outperformed its rival in the form of ads pepsi is still spending over 1 billion yearly on advertising. While coca cola was celebrating the launch of its new bottle pepsi retaliated with a price reduction campaign tagged no shaking carry go offering customers the 50cl pepsi bottle at n100. Now coca cola was on the spot. With massive advertising and publicity and because the bottle was so innovative coke appeared to regain some ground.

In 1939 coca cola spent 15 million on advertising pepsi cola just 600 000. Coca cola and pepsi have been battling for control of the territories for more than 100 years.