Pepsi Vs Coca Cola Marketing Mix

Due to the availability of wide range products the pricing is done according to the market and geographic segment.

Pepsi vs coca cola marketing mix. Pepsi is in an industry which is dominated by the two biggies coca cola and pepsi. On the other hand pepsi has equally focused on its food products since they have more demand. In comparison coca cola has focused on quality and brand name whereas pepsi has focused more on the variety. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization mooij 2009.

Price in the marketing mix of pepsi. Thus the most successful companies will be those that can meet. Four areas of the marketing mix include product price placement and promotion. Different type of cola drinks energy drinks juices and so on.

Scribd is the world s largest social reading and publishing site. In a war between coca cola and pepsi neither of the brands can win if they enter a price war. 3556 words 14 pages essay. Coke vs pepsi marketing mix free download as powerpoint presentation ppt pptx pdf file pdf text file txt or view presentation slides online.

Some of coca cola and pepsi marketing. In 1939 pepsi created what s considered the first ever advertising jingle. Every marketing mix is used by companies has a marketing strategy. King of the cola drinks is definitely the coca cola classic which is the most sold soft drink in the world.

Each sub brand of coca cola has different pricing strategy. This is because the cost of manufacturing and transportation is huge. Comparing soft drink companies such as coca cola and pepsi will provide informative information about the marketing mix used by both companies in the industry. The share a coke campaign was spearheaded by laura thompson director brand and business communications for the coca cola company.

Coca cola has a very large product category including e g. Pepsi match up coke had the edge thanks to a series of memorable and impactful ads. Their pricing strategy is based on the competitors pricing pepsi is the direct competitor to coke. The naming allowed fans to use cokes in weddings holidays.

An effective marketing program brings together all of the elements of the marketing mix to achieve the organisation s marketing objectives by delivering to customers what they want and need. The coca cola company uses a price discrimination strategy to determine the price of their products since they have a variety of products that sell at the same price armstrong 2006 p. During the early years of the coke vs. However pepsi soon countered coca cola s successful ad campaigns of the 1930s and 40s with the debut of the advertising jingle.

Thus the pricing of pepsi is competitive. Compare coca cola and pepsi s marketing strategies. Price in the marketing mix of coca cola.